Impact of Cohesion in the AFL.

You have got to be in it to win but getting there is the hardest part especially in the AFL.

Cohesion is a strong indicator of success in the AFL. A team's TWI® drives in-season Cohesion which is one of the drivers of in-season performance. A high TWI® team has the capacity to create high in-season Cohesion but low TWI® teams has little ability to do so. Teams that can optimise their Cohesion either through TWI® or Accumulated Continuity (in-season Cohesion) are more successful.

Without high TWI® and/or high Accumulated Continuity teams rarely get to play at the pointy end of the AFL season.

Contact us if you want to know more.

Posted on September 6, 2018 .

ANZSTA Award Finalists Announced


GAIN LINE Analytics are thrilled to be included in a list of outstanding companies and people being nominated for the inaugural Australia & New Zealand Sports Technology Awards (ANZSTA).

The ANZSTA's celebrate excellence and innovation of Australia and New Zealand based organisations in the application of data and technology across a range of vertical industries.


Click here for a full list of nominations.

Posted on July 24, 2018 .


For those reading Footballistics by respected ABC journalist James Coventry and his cohort of very smart and passionate AFL analysts here is some more insight into Chapter 10. 

The impact of Cohesion is evident in the AFL through the use of the Accumulated Continuity Marker (a measure of game-by-game Cohesion) and it's relative ability to predict game outcomes. The chart below shows seasonal outcome predictions from 2010 to 2016 using the base level Accumulated Continuity Marker. This marker does not incorporate any AFL game specific information, does not get adjusted for form during the season and contains no player or team performance data (Betting agency odds predictions have been used for the purpose of benchmark comparison).

Cohesion Analytics isn't actually about prediction but understanding what drives performance. Prediction is just one of the many outputs.

Posted on July 24, 2018 .

How Cohesion is being considered at Carlton FC

Always positive to have an impact within an organisation even if it is just adding weight to an existing set of beliefs. Whether it be sport or corporate, the dynamics are fundamentally the same and measurable. Context is key in situations like Carlton FC.

Click here for the article.


Posted on June 13, 2018 .

The GAIN LINE Report #29

The Hard Value of Soft Analytics

While the current mainstream analytics are becoming more intricate and granular the real competative edge will come to teams looking at the 'soft' analytics metrics. There is no doubt that there are gains to be made with the mainstream methods - those extra 1%ers that everybody is looking for. Just as Moneyball changed the way sport is looked at, 'soft' analytics will be doing the same but in magnitudes that will dwarf the 1%ers.

Click here

Posted on November 22, 2017 .